Handling over 2,000 inquiries each month across multiple channels had become difficult to manage manually. Messages were dropping before staff could even respond, and some prospects got frustrated and moved on. Neexa now responds instantly, captures leads, follows up autonomously, helps guide prospects toward enrollment, and made over 15X ROI through AI-assisted engagement.
About
Lagos Business School (LBS) is the graduate business school of Pan-Atlantic University and one of Africa’s leading business schools.
For over three decades, LBS has developed business professionals with strong ethics, professionalism, and deep management expertise. Its globally accredited programmes are ranked among the best in Africa.
LBS had reached the limits of its admissions engagement capacity. It needed more than another chatbot. It needed an autonomous way to respond, follow up, capture leads, and keep prospective participants moving toward enrollment.
This is the story of how Neexa helped LBS strengthen executive admissions across multiple channels while delivering measurable business outcomes.
The Challenge
LBS attracts strong interest from executives, professionals, and organisations across Africa. But as inquiry volumes grew, maintaining timely responses and consistent follow-up became increasingly difficult.
Prospective participants were reaching out through several channels, including the website, email, WhatsApp, Facebook and Instagram. Each conversation needed accurate programme information, timely engagement, and consistent progression toward the next step in the enrollment journey. Delivering that experience consistently across every channel was becoming increasingly difficult for the team.
Before Neexa, this created heavy manual pressure on the team. A single WhatsApp line could receive over 100 messages in a day, while the wider department supported email responses alongside their normal responsibilities. Across channels, LBS was handling more than 2,000 inquiries every month.
Response times could stretch from one hour to a full day. For busy executives considering a major career and financial decision, that delay created risk. Some leads went cold before the team could properly engage them.
“Imagine you open your WhatsApp in the morning and you’re getting over 100 messages. When you respond to all of them, another batch comes in. It was a whole lot.”
Oluwatosin Ambrose
Research & Digital Marketing Manager
The Attempted Fix
The team had already explored building an internal AI solution. But the project stalled, and the inquiry pressure continued.
LBS needed something that could work immediately, scale across channels, and reduce the manual burden on the admissions and executive education teams.
The Deployment
Neexa AI was deployed in under 24 hours across LBS’s website chat, WhatsApp, email, Facebook and Instagram.
The AI was trained using content from the LBS website and institutional documents. Neexa also generated structured products and services from the available content, helping improve response accuracy, and programme-level guidance.
This allowed the AI to answer common questions, capture lead details, guide prospects to relevant programmes, and escalate conversations when human support was needed.
The Neexa Difference
The main difference was not just faster responses. It was autonomous enrollment support.
Neexa did not simply answer inquiries. It helped manage the full front end of the admissions journey by responding instantly, capturing leads, following up, guiding prospects, and keeping conversations active until the next enrollment step.
This gave LBS more than a chatbot. It gave the team an autonomous CRM layer that could act across channels, reduce manual follow-up work, and support enrollment growth at scale.
“Neexa is your number one sales assistant. It’s really, really serving us well. I can only see this getting better as technology improves.”
Oluwatosin Ambrose
Research & Digital Marketing Manager
Results at a Glance
Area
Before Neexa
With Neexa
Deployment
Manual inquiry handling across channels
Live in under 24 hours
Response time
Up to 24 hours
Responses under 30 seconds
Channels
Website, email and WhatsApp handled manually
Automated across website, email, WhatsApp, Facebook and Instagram
Follow-up
Inconsistent and manual
Automated and consistent, with human handover where needed
Staff workload
Heavy pressure on admissions and support teams
Reduced repetitive response burden
Lead capture
Scattered across channels
Structured capture and engagement across channels
Outcome visibility
Limited visibility into admissions outcomes
120+ opportunities tracked as won
ROI visibility
Difficult to connect engagement to outcomes
15X+ ROI tracked
Impact
With Neexa, prospective participants no longer had to wait hours for answers. Inquiries could be handled instantly at any time of day, including outside working hours and weekends.
The team also gained better visibility into what prospects were asking, and what information was needed to move prospects forward.
This helped LBS move from reactive inquiry handling to autonomous admissions engagement, where prospects could receive answers, be captured as leads, and continue receiving follow-up without waiting for staff to manually manage every interaction.
Based on the shift from response times of up to 24 hours to responses under 30 seconds, LBS achieved over 30x faster response times while reducing repetitive manual work across its admissions engagement channels.
Beyond improving responsiveness and reducing manual workload, Neexa also provided visibility into tracked admissions outcomes. During the reporting period, more than 120 opportunities were won through AI-assisted engagement and follow-up activities. Even with incomplete value attribution across most opportunities, the tracked outcomes alone represented a return on investment exceeding 15 times the cost of their subscription.
“With the engagements from Veebee, there has been a significant increase in customer engagements, reduction in lead time and conversion. Veebee has been a valuable tool for my department.”
Florence Dick, Manager
Client Relations, Lagos Business School
Note: Veebee is LBS’s main AI agent.
Customer Perspective
The value of autonomous engagement became most visible in the consistency of follow-up and the ability to keep opportunities active without increasing staff workload.
“What stands out most to me about the Neexa engine is its sophisticated fluency. Compared to other platforms I’ve seen, the AI’s ability to maintain a natural, conversational flow is impressive and provides a strong foundation for our digital client engagement.”
Adewale Oni
Programme Innovation and Development Unit
Moving Forward
Lagos Business School represents the kind of forward-thinking institution helping shape how higher education institutions can leverage AI beyond simple automation. Its approach has not been limited to solving one inquiry problem, but to exploring how AI can improve engagement, enrollment support, institutional knowledge, and operational efficiency across the institution.
LBS has already started expanding Neexa beyond external inquiries into internal institutional support. The team is implementing Neexa on its intranet so staff can access answers from institutional policies, operational documents, and internal knowledge more quickly.
On the customer-facing side, LBS is also exploring ERP integration to support real-time invoice generation and status checks, reducing the need for manual coordination between prospects, participants, and internal teams.
For LBS, Neexa has become more than an inquiry response tool. It is becoming an AI layer for engagement, enrollment support, institutional knowledge, and operational efficiency.
See how Neexa can help your institution grow enrollments, improve student experience, and reduce manual work by automating inquiries, follow-ups, and support, across multiple channels.
